Statistics show that businesses spend nearly $115 billion on advertising on Meta platforms (formerly known as Facebook). So why do businesses spend so much money on Meta? The answer is simple, it delivers great results. In addition to that, Meta also has great tools that allow users to track and manage their advertising campaign in order to get the best results. If you have been having challenges managing your Facebook or Instagram marketing campaign and you have been looking for a solution, chances are that you have come across the Meta business suite formerly known as the Facebook business suite. This new platform was designed to help businesses manage their Facebook and Instagram profiles with ease. In this article, we will give you a quick introduction to Meta business suite, including its benefits and why you should probably create an account. Now, without further ado, let’s get into the article.

What exactly is the Meta business suite?

Meta business suite is a new platform by Meta designed to streamline your Instagram and Facebook account into one dashboard that is easy to use and manage. This platform allows you to manage all your Meta accounts with ease as well as allow you to use various tools to make it much easier to establish your business process on social media. It is important to note that Meta business suit is free meaning you will not pay a cent to enjoy the great features that it provides. All you need to do is link your accounts and you will have access to this platform instantly. It is an all-in-one platform that provides a centralized location which makes it much easier to manage your brand presence on Meta platforms.

Meta business suite will allow you to:

View notifications
Create and schedule stories, posts, and ads
View content inspiration
See content calendar
Create and manage ads
Check business suits updates
Access the commerce manager
Respond to messages and comments
Receive valuable tips and insights that can help you optimize your marketing campaign on Meta platforms
and much more

Meta business suite vs. Facebook business manager, what is the difference?

Most people mistake the Meta business suite with the Facebook business manager. However, these two platforms are not the same. A business manager is a backend tool that is used to share or limit access to your Meta business accounts to those who have access to your account. On the other hand, the Meta business suite provides front-end management like managing your inbox, scheduling posts, merging notifications, and much more.

Insights provided by Meta business suite

One of the greatest benefits of the Meta business suite is that it provides valuable insights about your business accounts to help you make an informed decision on the best action to take. Below are some of the insights provided by the Meta business suite.

Engagement

One crucial insight provided by the Meta business suite is engagement. This means that you will know the way users interact with your content, including how they like to share and comment on your content. This platform will show if the engagement is strong or weak and what you should do to maintain or improve engagement.

ad spend

This platform also allows you to monitor your ad spend across all Meta platforms, including Facebook and Instagram. This is important because it will help you decide on whether to increase or lower your spending depending on how your ads are performing. For instance, if you are spending a lot of money on Instagram ads but the returns are low while at the same time you are spending less on Facebook ads but the returns are high, you can adjust your budget accordingly to ensure that you get maximum return from your investment.

Audience demographics

Meta business suite also provides insights into your audience demographics. Important data that this platform provides about your audience demographics include things like the average age of users who interact with your content, where most of your audience come from, their interests, and much more. Knowing more about your audience will enable you to create content that meets their needs to boost engagement.

Who is the Meta business suite meant for?

Meta business suite is meant for anyone who wants to make the process of managing their business account on Meta easy and stress-free. If you monitor multiple accounts, then you should consider using this platform. Meta business suite is absolutely free to join but offers several distinct features and advantages. The fact that it also provides metrics about your campaign makes it an invaluable tool.

Steps on how to use Meta business suite

Step 1: Create a Meta business suite account by visiting the official Meta business suite website

Step 2: Enter your contact information, including your full name and email address

Step 3: Select your Instagram and Facebook accounts that you want to manage

That’s it, once you are done Meta will redirect you to your dashboard where you can start using all the tools inside this platform!

What is meta business suite?